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Children in Need
UK charity of the BBC

BBC Children in Need is the BBC's UK charity dedicated to supporting disadvantaged children and young people across the country. Established in 1980, the organisation has raised over £1 billion by 2023 through its fundraising efforts.

The charity's flagship event is an annual telethon broadcast every November on BBC One and BBC Two. Pudsey Bear has served as its mascot, while the late Sir Terry Wogan hosted the event for 35 years. As a cornerstone of British television, Children in Need is one of the UK's two major telethons, alongside Comic Relief's Red Nose Day. It remains the BBC's sole in-house charity.

Originally broadcast from the BBC Television Centre, the telethon relocated to the BBC Elstree Centre between 2013 and 2020 following the closure of the former. Historically lasting up to seven hours, the event was streamlined to a three-hour programme (7:00 pm to 10:00 pm) from 2020 onwards. To accommodate family-friendly content, the television watershed is postponed until 11:30 pm on the night of the broadcast.

The 2020 telethon, impacted by the COVID-19 pandemic, featured a significantly reduced format with just four presenters: Mel Giedroyc, Alex Scott, Chris Ramsey, and Stephen Mangan. Since November 2021, the event has been staged at Dock10, MediaCityUK in Salford. In October 2023, it was announced that Lenny Rush—a children's television star and future Doctor Who actor—would become the first child co-presenter in the charity's history during the 2023 appeal broadcast.

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History

Earlier BBC appeals

The BBC's inaugural charity appeal was a five-minute radio broadcast on Christmas Day 1927, raising approximately £1,342 for four children's charities.7

The first televised appeal, the Children's Hour, aired in 1955. Fronted by Harry Corbett and the yellow glove puppet Sooty Bear, these appeals continued annually on television and radio until 1979, raising a total of £625,836.8 Sir Terry Wogan made his debut during the five-minute appeal in 1978 and returned in 1979.9 Animated characters such as Peter Pan and Tom and Jerry occasionally featured in these broadcasts.

BBC Children in Need

The first dedicated Children in Need telethon aired in 1980, replacing standard continuity segments with fundraising appeals during evening programming. Presented by Terry Wogan, Sue Lawley, and Esther Rantzen, the event raised £1 million, exclusively for UK-based children's charities—a significant increase from previous campaigns.10

By 1984, the telethon evolved into a single continuous programme, abandoning regular programming slots. The format expanded to include radio and online content, with Wogan remaining the primary host until 2014. He stepped down due to health issues and died in 2016.11

In 1988, BBC Children in Need registered as a charity in England and Wales (no. 802052), followed by Scottish registration (SC039557) in 2008. A notable partnership in 2020 saw the charity collaborate with the McLaren Formula One Team at a race to support initiatives in Turkey.

Simon Antrobus has served as chief executive since 2016.

Sponsorships

Corporate partners have played a key role in fundraising. Asda, McDonald's, One Stop, Greggs, Enterprise, and Cineworld are among the charity's longstanding sponsors. Welcome Break—whose service stations host outlets such as WHSmith, Waitrose, Subway, Burger King, Pret a Manger, Starbucks and Harry Ramsden's—has also supported the cause.12 The 2025 Sidemen Charity Match, scheduled for Wembley Stadium, will raise funds for Children in Need.

Sir Terry Wogan Fundraiser of the Year Award

The Sir Terry Wogan Fundraiser of the Year has been awarded annually since 2016 to individuals demonstrating exceptional commitment to raising funds for BBC Children in Need. Established by Wogan's family in memory of the late Sir Terry Wogan—the charity's long-standing host—the award was first presented by his son, Mark, during the 2016 telethon. Subsequent ceremonies have featured notable presenters, including Joanna Lumley (2017) and Michael Ball (2021).

YearWinner
2016Lauchlan Muir
2017Ellie and Abbie Holloway
2018Keeley Browse
2019Austin and Esther Atkins
2020Brian Pitt
2021Amy Wright
2022Aileen Kane

Telethon

Acts

The telethon features performances by prominent singers, musical groups, and celebrities, often participating in sketches or musical numbers during the 6+1⁄2-hour-long programme. Notable appearances include actors from ITV programmes—sometimes in character or from their show's sets—as well as BBC newsreaders, whose performances became an annual tradition. Stars of West End musicals frequently perform excerpts from their productions after their theatre curtain calls.

Broadcast

BBC One dedicates its entire evening schedule to the telethon, pausing only for a 35-minute break at 10:00 pm to air BBC News at Ten, weather updates, and regional news. Simultaneously, BBC Two broadcasts complementary programming, such as Mastermind Children in Need, which is a form of Celebrity Mastermind. Pre-telethon specials include DIY SOS: The Big Build, Bargain Hunt, and The One Show, featuring challenges like the hosts' rickshaw ride and a celebrity edition of Pointless hosted by Alexander Armstrong and Richard Osman, assisted by Pudsey Bear.13

Regional contributions play a significant role: BBC England's regions provide hourly 5–8-minute updates, while BBC Scotland, BBC Cymru Wales, and BBC Northern Ireland historically aired extended local segments before rejoining the network broadcast around 1:00 am. From 2010, however, these nations adopted the English regions' hourly update format.

Children in Need Choir

Since 2011, a central feature of the telethon has been a live choir performance involving over 1,000 children across 8–10 UK locations, singing in unison.

Main article: Children in Need Choir

Annual telethon overview

No.Broadcast dateBroadcast totalTotal raisedMain presenterCo-presentersBBC One rating(millions)
121 November 1980—£1,200,000Sir Terry WoganSue LawleyEsther Rantzen—
220 November 1981£508,625£1,008,697Esther Rantzen—
326 November 1982£603,440£1,050,000Gloria HunnifordFran Morrison—
425 November 1983£839,429£1,158,737—
523 November 1984£1,459,283£2,264,39814Sue CookJoanna Lumley—
622 November 1985£2,431,085£4,476,78015Sue CookJohn CravenJoanna Lumley—
721 November 1986£5,264,655£8,687,60716Sue CookJoanna Lumley—
827 November 1987£8,735,657£13,916,32617Sue Cook—
918 November 1988£13,099,246£17,563,45818Sue CookJoanna Lumley—
1017 November 1989£17,213,664£21,671,931Sue Cook—
1123 November 1990£17,547,227£20,921,929Sue CookDave Benson Phillips—
1222 November 1991£17,182,724£20,819,508Sue CookAndi Peters—
1320 November 1992£11,549,490£16,700,000—
1426 November 1993£12,386,866£17,300,000—
1525 November 1994£12,012,524——
1624 November 1995£11,843,385—Sue CookGaby Roslin—
1722 November 1996£11,847,16819£18,700,0002021Gaby Roslin—
1821 November 1997£12,034,23522£20,900,00023—
1920 November 1998£11,380,88824£17,900,000—
2026 November 1999£11,639,05325£16,700,0006.61
2117 November 2000£12,244,76426£20,000,0006.827
2216 November 2001£12,895,85328£25,900,000297.12
2315 November 2002£13,501,37530£26,200,000317.56
2421 November 2003£15,305,21232£31,400,0003310.49
2519 November 2004£17,156,17534£34,200,000358.48
2618 November 2005£17,235,25636£33,200,00037Fearne CottonNatasha KaplinskyMatt Allwright389.07
2717 November 2006£18,300,39239£33,600,00040Fearne CottonNatasha KaplinskyChris Moyles417.72
2816 November 2007£19,089,77142£37,500,00043Fearne Cotton9.56
2914 November 2008£20,991,21644£38,500,00045Fearne CottonTess DalyAlesha Dixon469.83
3020 November 2009£20,309,74747£40,200,00048Tess DalyAlesha DixonPeter Andre4910.08
3119 November 2010£18,098,19950£36,600,00051Fearne CottonTess DalyPeter Andre529.36
3218 November 2011£26,332,33453£46,100,00054Fearne CottonTess DalyAlesha Dixon10.01
3316 November 2012£26,757,4465556£43,300,00057Fearne CottonTess DalyNick Grimshaw8.22
3415 November 2013£31,124,89658£49,600,00059Fearne CottonTess DalyNick GrimshawZoe BallShane Richie609.99
3514 November 2014£32,620,46961£49,100,00062Fearne CottonTess DalyNick GrimshawRochelle HumesShane Richie638.54
3613 November 2015£37,100,68764£55,000,00065Dermot O'Leary7.95
3718 November 2016£46,624,259£60,000,00066Tess DalyRochelle HumesGreg JamesGraham NortonAde AdepitanMarvin HumesRussell Kane6.60
3817 November 2017£50,168,562£60,750,00067Rochelle HumesGraham NortonAde AdepitanMarvin HumesMel GiedroycMatt Edmondson687.12
3916 November 2018£50,595,053£62,072,00069Graham NortonMel GiedroycRochelle HumesMarvin HumesAde AdepitanRob Beckett6.44
4015 November 2019£47,886,382£57,346,00070Graham NortonMel GiedroycRochelle HumesMarvin HumesAde AdepitanTom Allen6.13
4113 November 2020£37,032,789£63,443,00071Mel GiedroycAlex ScottChris RamseyStephen Mangan725.12
4219 November 2021£39,389,048£50,991,355 73Ade AdepitanGraham NortonChris RamseyAlex Scott4.56
4318 November 2022£35,273,167£43,400,00074Ade AdepitanJason ManfordChris RamseyAlex Scott3.96
4417 November 2023£33,513,325£46,200,00075Ade AdepitanJason ManfordChris RamseyAlex ScottLenny Rush3.77
4515 November 2024£39,210,850TBAAde AdepitanVernon KayChris RamseyRochelle HumesLenny Rush3.8876

Children in Need Rocks

YearDateBroadcast dateLocationOrganised byPresentersBBC One rating (millions)
200912 November 200919 November 2009Royal Albert HallGary BarlowChris MoylesFearne Cotton Sir Terry Wogan6.50
201117 November 2011Manchester ArenaChris MoylesFearne CottonDavid Tennant4.50
201312–13 November 201314 November 2013Hammersmith ApolloFearne CottonChris Evans4.41
20158 October 201512 November 2015The SSE Arena, WembleyBBC StudiosSir Tom JonesRob BrydonTBC
20161 November 201614 November 2016Royal Albert HallBBC StudiosFearne CottonGreg James
201719 October 201713 November 2017The SSE Arena, WembleyFearne CottonSara CoxRoman Kemp (backstage)
20187 November 20187715 November 2018Fearne CottonClara Amfo

Pudsey Bear

The mascot fronting the Children in Need appeal is called Pudsey Bear. He was created and named in 1985 by BBC graphic designer Joanna Lane, who worked in the BBC's design department. Asked to revamp the logo, with a brief to improve the charity's image, Lane said "It was like a lightbulb moment for me. We were bouncing ideas off each other and I latched on to this idea of a teddy bear. I immediately realised there was a huge potential for a mascot beyond the 2D logo".78 The bear was named after her hometown of Pudsey, West Yorkshire, where her grandfather was mayor.79

A reproduction of the bear mascot (made of vegetation) is in Pudsey park, near the town centre.80 Originally introduced for the 1985 appeal, Pudsey Bear was created as a triangular shaped logo, depicting a yellow-orange teddy bear with a red bandana tied over one eye. The bandana had a pattern of small black triangles. The mouth of the bear depicted a sad expression. The lettering "BBC" appeared as 3 circular black buttons running vertically down the front of the bear, one capital letter on each, in white. Perpendicular to the buttons, the words "children-in-need" appeared in all lower case letters along the base of the triangular outline. Accessibility for young readers, and people with disabilities including speech and reading challenges, were factors weighed by the designer Joanna Ball, specifically the "P" sound in "Pudsey" name, and the choice of all lower case sans serif letters for the logotype.

The original design was adapted for various applications for use in the 1985 appeal, both 2D graphics and three-dimensional objects. Items using the original 1985 design included a filmed opening title sequence, using cartoon cell animation, a postage stamp, and a prototype soft toy, commissioned from a film and TV prop maker (citation). The original prototype soft toy was orange and reflected the design of the logo, which was then adapted for approximately 12 identical bears, one for each regional BBC Television Studio. These bears were numbered and tagged with the official logo and auctioned off as part of the appeal. The number 1 Pudsey Bear was allocated to the Leeds region. Joanna Lumley appeared with one of the soft toys during the opening of Blackpool Illuminations and named Pudsey Bear the official mascot of the BBC Children in Need appeal.

In 1986, the logo was redesigned. Whilst retaining the concept of a teddy bear with a bandana over one eye, all other elements were changed. Specifically, the triangular elements of the underlying design were abandoned, and the corporate identity colour scheme was changed. The new bandana design was white with red spots, one of the buttons was removed and the logotype now appeared as building blocks, which spelled out "BBC CHILDREN IN NEED" in capital letters. Pudsey now had a smiling expression on his face rather than a sad one in the previous logo.

In 2007, Pudsey and the logo were redesigned again. This time, Pudsey's bandana had multicoloured spots, and all of the buttons were removed. By 2009, Pudsey had been joined by another bear, a brown female bear named "Blush". She had a spotty bow with the pattern similar to Pudsey's bandana pattern. In 2013, Moshi Monsters introduced Pudsey as an in-game item for 100 Rox.

The Children in Need 2015 campaign on 13 November 2015 marked the thirtieth birthday of Pudsey Bear, who has been the charity's mascot since 1985.

In 2022, as part of the corporate BBC rebrand, the logo was completely redesigned. The phrase "CHILDREN IN NEED" in capital letters appeared in a modified rounded version of BBC Reith Sans Bold, and Pudsey Bear was removed as part of the logo. Despite this, Pudsey Bear remained in use as a mascot and was also given a redesign which involved making the multicoloured spots on his bandana larger and adding multicoloured spots onto the soles of his now white feet.81

Official singles

YearArtist(s)Song(s)UK Singles Chart
1980–1984None Applicable
1985Clannad"Almost Seems (Too Late to Turn)"80
1986The County Line"Heroes"DNC82
Ray Moore"O' My Father Had A Rabbit"8324
1987"Bog Eyed Jog"8461
1988Spirit of Play with Paul McCartney"Children in Need"72
1989BBC Children in Need Choir"If You Want To Help"78
Bruno Brookes and Liz Kershaw featuring Jive Bunny and Londonbeat"It Takes Two"8553
1990Bruno and Liz and the Radio 1 DJ Possee"Let's Dance"8654
1991–1994None Applicable
1995Patsy Palmer and Sid Owen"You Better Believe It (Children in Need)"60
1996Red Hill Children"When Children Rule The World"40
1997Lou Reed and Various Artists"Perfect Day"1
1998Denise van Outen and Johnny Vaughan featuring Steps"Especially for You"3
1999Martine McCutcheon"Love Me"/"Talking in Your Sleep"6
2000S Club 7"Never Had a Dream Come True"1
2001"Have You Ever"1
2002Will Young"Don't Let Me Down" / "You and I"2
2003Shane Richie"I'm Your Man"2
2004Girls Aloud"I'll Stand by You"1
2005Liberty X"A Night to Remember"6
2006Emma Bunton"Downtown"3
2007Spice Girls"Headlines (Friendship Never Ends)"11
2008McFly"Do Ya/Stay with Me"8718
2009Peter Kay's Animated All Star Band"The Official BBC Children in Need Medley"881
2010JLS"Love You More"1
2011The Collective189"Teardrop"24
2012Girls Aloud"Something New"902
2013Ellie Goulding"How Long Will I Love You"913
2014Gareth Malone's All Star Choir2"Wake Me Up"921
2015Jess Glynne"Take Me Home"93946
2016Craig David"All We Needed"9542
2017Katie Melua"Fields of Gold"9629
2018Jamie Cullum"Love Is In The Picture"97DNC
2019Jodie Whittaker"Yellow"98DNC
2020BBC Radio 2 Allstars3"Stop Crying Your Heart Out"997
2021Niall Horan and Anne-Marie"Everywhere"10023
2022–2023None Applicable
2024Girls Aloud"I'll Stand by You" (Sarah's Version)101DNC

Notes:

^1 The Collective includes Gary Barlow, Tulisa Contostavlos, Wretch 32, Ed Sheeran, Ms. Dynamite, Chipmunk, Mz Bratt, Dot Rotten, Labrinth, Rizzle Kicks and Tinchy Stryder. ^2 The All Star Choir includes Linda Robson, Jo Brand, Mel Giedroyc, Larry Lamb, Craig Revel Horwood, Alison Steadman, Alice Levine, John Craven, Fabrice Muamba, Margaret Alphonsi, Radzi Chinyanganya and Nitin Ganatra ^3 BBC Radio 2's Allstars consists of Bryan Adams, Izzy Bizu, Cher, Clean Bandit, Melanie C, Jamie Cullum, Ella Eyre, Paloma Faith, Rebecca Ferguson, Jess Glynne, Sheku Kanneh-Mason, Lenny Kravitz, KSI, Lauv, Ava Max, Kylie Minogue, James Morrison, Gregory Porter, Nile Rodgers, Jack Savoretti, Jay Sean, Anoushka Shankar, Robbie Williams and Yola

Criticism

In November 2006, Intelligent Giving published an article about Children in Need, which attracted wide attention across the British media. The article, titled "Four Things Wrong with Pudsey", described donations to Children in Need as a "lazy and inefficient way of giving" and pointed out that, as a grant-giving charity, Children in Need would use donations to pay two sets of administration costs. It also described the quality of some of its public reporting as "shambolic".102

In 2007, it was reported that presenter Terry Wogan had been receiving an annual honorarium since 1980 (amounting to £9,065 in 2005). This made him the only celebrity paid for his participation in Children in Need. According to Wogan's account, he would "quite happily do it for nothing" and had "never asked for a fee". The BBC stated that the amount, which was paid from BBC resources rather than from the Children in Need charity fund, had "never been negotiated", having instead increased in line with inflation.103 Two days before the 2007 event, Wogan waived his fee.104

There has been concern about the type of groups receiving funding from Children in Need. Writing in The Spectator, Ross Clark noted that funding goes towards controversial groups such as Women in Prison, which campaigns against jailing female criminals. Another charity highlighted was the Children's Legal Centre, which provided funding for Shabina Begum to sue her school as she wanted to wear the jilbāb. Clark pondered whether donors seeing cancer victims on screen would appreciate "that a slice of their donation would be going into the pockets of Cherie Blair to help a teenage girl sue her school over her refusal to wear a school uniform".105

A former BBC governor said that Jimmy Savile was kept away from Children in Need. Sir Roger Jones who was also chairman of the charity said he had suspicions about Savile a decade before the news of Savile's sexual abuse scandal came to public light in 2012. His comments came on the day an inquiry began into whether the BBC's child protection and whistle-blowing policies were acceptable.106

During November 2024, Rosie Millard stepped down as Chair of BBC Children in Need after protesting over grants awarded to an LGBT youth charity whose former chief had been involved in a child abuse scandal.107

See also

Wikimedia Commons has media related to BBC Children in Need.

References

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  2. "BBC – Star-studded presenter line-up announced for BBC Children in Need 2017 – Media Centre". bbc.co.uk. Retrieved 14 March 2018. https://www.bbc.co.uk/mediacentre/latestnews/2017/children-in-need-presenter-lineup ↩

  3. "BBC - BBC Children in Need, 2022, Live Show". BBC. Retrieved 18 November 2022. https://www.bbc.co.uk/programmes/m001f8kb ↩

  4. "BBC – BBC Children in Need returns to BBC One on Friday 13 November at 7pm, live from BBC Elstree Studios – Media Centre". bbc.co.uk. 3 November 2020. Retrieved 5 November 2020. https://www.bbc.co.uk/mediacentre/mediapacks/cin-2020#heading-appeal-night-highlights- ↩

  5. "The BBC's Children in Need appeal now took place in dock10 studios in Manchester, located on behalf of MediaCityUK, that will be a new home for Pudsey and its presenters". https://twitter.com/BBCCiN/status/1418513885938786304 ↩

  6. "BBC – Lenny Rush joins BBC Children in Need presenting line-up – Media Centre". www.bbc.co.uk. 18 October 2023. Retrieved 9 November 2023. https://www.bbc.co.uk/mediacentre/bbcstudios/2023/lenny-rush-joins-bbc-children-in-need-presenting-line-up ↩

  7. "Our History". BBC. Archived from the original on 25 October 2009. Retrieved 17 November 2014. https://web.archive.org/web/20091025155547/http://www.bbc.co.uk/pudsey/aboutus/history.shtml ↩

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  10. "How to donate to Children in Need - everything you need to know". Dunmow Broadcast. 14 November 2024. Retrieved 18 November 2024. https://www.dunmowbroadcast.co.uk/news/national/uk-today/24723420.donate-bbc-children-need---need-know/ ↩

  11. "Sir Terry Wogan: Veteran broadcaster dies, aged 77 - BBC News". BBC News. 31 January 2016. https://www.bbc.com/news/entertainment-arts-35453541 ↩

  12. "Cineworld UK kickstarts February with a brand new digital and customer-facing fundraising campaign to support Variety". Variety, the Children's Charity. Retrieved 18 November 2024. https://www.variety.org.uk/news-item/cineworld-uk-kick-starts-february-with-a-brand-new-digital-and-customer-facing-fundraising-campaign-to-support-variety/ ↩

  13. "How to donate to Children in Need - everything you need to know". The Herald. 14 November 2024. Retrieved 18 November 2024. https://www.heraldscotland.com/news/national/uk-today/24723420.donate-bbc-children-need---need-know/ ↩

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  15. "BBC Annual Report & Accounts 1987–88" (PDF). BBC. p. 21. Retrieved 28 May 2015. http://www.americanradiohistory.com/Archive-BBC-Annual/BBC-Annual-Report-1988.pdf ↩

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  21. "Pudsey bear says a big thank you". BBC News. 23 May 1998. http://news.bbc.co.uk/1/hi/uk/97452.stm ↩

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  25. "TV appeal hits record total". BBC. 27 November 1999. Retrieved 16 November 2014. http://news.bbc.co.uk/1/hi/uk/537470.stm ↩

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  27. Deans, Jason (20 November 2000). "Cilla beats Ant and Dec in TV ratings". The Guardian. Retrieved 16 November 2014. https://www.theguardian.com/media/2000/nov/20/broadcasting.overnights ↩

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  32. "Westlife boost Children in Need". BBC. 22 November 2003. Retrieved 16 November 2014. http://news.bbc.co.uk/1/hi/northern_ireland/3229234.stm ↩

  33. "How much money did BBC Children in Need raise last year?". BBC. 19 July 2012. Archived from the original on 15 January 2005. Retrieved 17 November 2014. https://web.archive.org/web/20050115182221/http://www.bbc.co.uk/pudsey/faqs/ ↩

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  37. "Report and Consolidated Financial Statements for the year ended 30 September 2006" (PDF). The BBC Children in Need Appeal. p. 9. Retrieved 19 November 2011.[permanent dead link] http://apps.charitycommission.gov.uk/Accounts/Ends52/0000802052_AC_20060930_E_C.PDF ↩

  38. Outside broadcast presenter. ↩

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  41. Outside broadcast presenter. ↩

  42. "Latest News". BBC. Archived from the original on 15 December 2007. Retrieved 17 November 2014. https://web.archive.org/web/20071215224141/http://www.bbc.co.uk/pudsey/ ↩

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  44. "Who You've Helped 2008". BBC. Archived from the original on 9 February 2009. Retrieved 17 November 2014. https://web.archive.org/web/20090209132109/http://www.bbc.co.uk/pudsey/aboutus/whoyouvehelped.shtml ↩

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